In an interesting article in the page FastCompany.com his path is traced. Daneshgar played along with his two friends Farbod Shoraka and Gregg Weisstein a tournament at the Commerce Casino in 2011.
Daneshgar, who has a WSOP bracelet in 2008 in No Limit Hold'em $ 1.500 calls his own, could win the tournament, plus $ 27,000 in prize money. His comment after the triumph. "It's flower time" In fact, he founded in the wake of the recovered money and his friends, the company Bloom nation, a flower delivery.
Since then, it goes steeply uphill for Daneshgar and his company. There are now online shipping in LA, Las Vegas and Chicago. Now the East Coast of the United States should be conquered, are scheduled delivery services in Boston, New York City and Philadelphia.